Willyn Villarica Jewelry

Buying Gold Jewelry: A Shopper’s Ultimate Guide

Picture yourself in a jewelry store surrounded by shimmering gold treasures. You’re excited to treat yourself to a beautiful piece but unsure where to start. What makes one piece more valuable than another? How can you tell if it’s real gold?

Don’t worry because we’ve got you covered.

When shopping for gold jewelry, consider factors such as the value, weight, and quality of the gold item. You should also know the right places to visit if you want authentic pieces.

Whether it’s your first time buying gold jewelry or not, this comprehensive guide will give you the knowledge you need for a satisfying and confident shopping experience.

What Makes Gold a Good Investment?

Gold jewelry is considered a good investment because of various reasons. 

Long-lasting Value

The price of gold increased by 330% from 2005 to 2020. Gold also performed better than stocks during global geopolitical uncertainty and rising inflation. This means that if you own a one-hundred-year-old gold ring, you can sell it at a higher price in fifteen years than in two years. 

Purchased in Many Places

There are generally many places to buy and sell gold. This type of jewelry is known to be stable in the market, so just make sure you purchase from reputable sources. 

Ideal Savings Option

Gold is a good savings option and an investment for families. It can be passed down from generation to generation, and its value often increases. Consider gold an accessory and a valuable and timeless addition to your family’s financial portfolio. 

Read More: Is Gold Jewelry a Good Investment?

Does Gold Depreciate?

Generally, gold doesn’t depreciate. Gold is a safeguard for your wealth because, unlike currency, it holds its value and can even increase in worth over time. Investing in gold can provide stability for your financial portfolio, especially during economic uncertainty. 

What are the Different Gold Colors?

There are different gold colors you can choose from. Whether you prefer classic yellow gold, elegant white gold, or trendy rose gold, there’s a shade to match your taste and style.

Yellow Gold

yellow gold ring with stones

Photo by Priyanka K on Unsplash


This classic choice offers warmth and timeless elegance. It’s available in various alloys, with 14K and 18K being popular options for engagement rings. Its rich hue complements many gemstones and diamond cuts.

White Gold

White Gold Heart Pendant with Stones
Photo by Annabelle Worrall on Unsplash

White gold is known for its contemporary appeal. It’s made by mixing pure gold with white metals like nickel, palladium, and zinc. White gold is usually plated with rhodium for a brighter finish, making it a popular choice for engagement rings.

Rose Gold

Gold rose bangles and choker with stones

Photo by Castorly Stock on Pexels 


This trendy option has a romantic and feminine charm. Rose gold is created by blending gold with copper and silver, resulting in a subtle pink hue. Its unique color complements a variety of skin tones. 

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How to Tell if Gold Jewelry is Good Quality

When buying gold jewelry, it’s essential to consider various components that determine its quality. Assessing these will help you make well-informed decisions and secure high-quality gold jewelry investments.

Observe the Weight and Density

To determine if your jewelry is good quality and legitimate, you must properly assess the weight and density. Gold is a dense metal, so if the item is heavier or lighter than it looks, it’s most likely fake. 

Examine the Gold’s Reaction to Your Skin

If your gold jewelry is fake, some skin will likely turn black, green, or blue over time. It happens because copper or other materials might be mixed with the gold piece, which typically reacts to skin. Remember that gold is a non-reactive material, so a real gold piece shouldn’t cause discoloration in your skin. 

Find the Hallmarks

Lastly, when buying gold jewelry, you should look for a hallmark on the piece. This mark is a reliable indicator of the authenticity of your investment, as it meets industry standards. Always ensure the hallmark is clear and distinct for a confident and secure purchase.

Read More: Gold Testing 101: How to Know if Gold is Real

How to Buy Gold Jewelry

There are vital steps to make informed and satisfying decisions when buying gold jewelry. 

Find a Reputable Jewelry Seller

The first step is finding a jewelry place you can trust in the long run. Start by asking for recommendations from family or friends who have had positive experiences with jewelry purchases. Do your online research by looking at a jewelry store’s online presence, customer reviews, and accreditation. 

Invest in Authentic Gold Jewelry

After finding the right jewelry seller, purchase legitimate gold jewelry if possible. There are various types of gold jewelry, so make sure they last for a long time. Try looking for the jewelry hallmark, which indicates the item’s country of origin and purity level. Generally, authentic gold pieces are a good savings option for you and your family. 

Get Insurance for Your Gold Jewelry

Once you’ve purchased your beautiful gold piece, we recommend getting insurance. Your high-quality item needs to be secured if ever it gets damaged. While there are no insurance policies in the Philippines specifically for jewelry, we recommend getting an appraisal with a trusted service provider, as insurance companies usually require this. 

Related: Investing in Jewelry: Does Jewelry Depreciate?

Elevate Your Gold Journey with Ms. Willyn Villarica

Whether you’re a seasoned buyer or a first-time shopper for gold jewelry, it’s crucial to understand the intricacies of gold as a good investment, the quality of the gold piece, and where to buy gold jewelry. If you want to learn more about buying gold jewelry, Ms. Willyn Villarica, our in-house expert, will gladly guide you. She is the only National Association of Jewelry Appraisers member from the Philippines, and she’s a licensed Graduate Gemologist from the prestigious Gemological Institute of America.  

Catering to clients around the globe, our expertise and commitment to excellence ensure that you receive personalized guidance and expert advice tailored to your specific needs and preferences. It’s important to note that while we offer our services worldwide, clients are responsible for covering all travel expenses. Don’t miss out on the opportunity to learn about gold with Willyn Villarica.

Send your inquiries or book an appointment now. Reach out to us at admin@willynvillaricajewelry.com for inquiries or to schedule appointments. You can also connect with us on our official Facebook (Willyn Villarica Jewelry) and Instagram (@willynvillarica_jewelry) accounts. If you need further assistance, feel free to give us a call at +63279497547.

  • Willyn Villarica

    Willyn Villarica, a third-generation jeweler from the Philippines, brings a wealth of expertise to the world of gemology and jewelry appraisal. As a licensed Graduate Gemologist, accredited by the prestigious Gemological Institute of America, she is not only a master of her craft but also holds the distinction of being the first Filipino member of the National Associ...

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