Much like evaluating a work of art before investing, understanding the origins of your jewelry—particularly gold jewelry—can seem important. We often hear elders and seasoned buyers advising first-time investors to choose Saudi or Japanese gold because they’re supposedly “superior.” Others mention Italian or Spanish gold, which adds to the confusion. But what truly sets these types apart?
You may have heard claims like:
“Saudi gold shines brighter and has a more vivid yellow hue.”
“Japanese gold is more durable.”
“Italian and Spanish gold are sturdier and feature more intricate designs.”
But here’s the truth: gold is gold wherever it comes from.
What many perceive as “superior” often has more to do with craftsmanship, design aesthetics, or cultural familiarity than with the gold itself. For instance, many Filipino families are familiar with jewelry from Dubai or Saudi souks, often brought home by OFW relatives. The sentiment and excitement tied to those purchases contribute to the perception of higher quality.
However, labels like “Saudi gold,” “Japanese gold,” “Italian gold,” or “Spanish gold” are primarily marketing terms.
The origin of the gold doesn’t inherently affect its color, durability, or quality. What truly impacts these characteristics is the karat (purity) and the alloys mixed with the gold. Here’s a quick guide:
- 24K gold – Pure gold (100%)
- 18K gold – 75% gold (18 parts out of 24)
- 14K gold – 58.3% gold (14 parts out of 24)
Alloys—such as silver, copper, nickel, or zinc—are added to strengthen gold and change/ affect its color. For instance, adding more copper creates rose gold, while palladium or silver added to the mix results in white gold.
The color or strength of your gold jewelry doesn’t come from whether it’s Saudi or Italian; it depends on what it’s mixed with and how it’s crafted.
Additionally, countries like Saudi Arabia, Italy, Spain, and Japan are not exclusive sources of gold. Gold is found all over the world – even the Philippines. These labels often just refer to the style, place of manufacture, or brand reputation—not the raw material itself.
If you notice that pieces with the same karat are sold at vastly different prices, the variation is likely due to the craftsmanship, brand prestige, or design complexity. A gold bracelet from a luxury brand like Tiffany & Co. will be priced much higher than a similar piece from a local jeweler, even if both are 18K gold.
Don’t be misled by the marketing term. Whether you’re buying or selling, it’s best to focus on the actual karat, craftsmanship, and appraisal. Consulting a certified jewelry appraiser can give you an accurate assessment of a piece’s true value.
Bottom line: remember, gold is gold—its value lies in purity, not in a name.
